Who we are.
Founded in 2019 by two friends with the goal to challenge the paradigm in the Lederhosen industry: inefficient distribution channels, old-fashioned positioning and isolation from urban culture.
The core idea is to transform the Lederhosen into a modern symbol, firmly connected to the contemporary culture of its home town Munich.
By focusing on quality and simplicity as key product features and absorbing inspiration from outside the industry with regards to marketing, distribution and design, the concept of a Lederhosen brand is rethought.
Welcome to Guschtel&Lenz.
Florian and Stefan